This is why email marketing is still King or Queen if you will IMO! While many efforts are put on having 'likes' on Facebook - unless you advertise with them only 6%. Only SIX PERCENT of your fans are now seeing any of posts on your Business pages (unless of course you are advertising). We all love social media - but this is a reality that has been a long time coming. This is great to know as an author in our times where we are responsible for self promoting as well. Save your energy and focus on other forms of social media like Twitter, LinkedIn, Youtube, and your blog.